2009年2月16日 星期一

Ad Creep

Ad Creep

Americans feel assaulted by ads. There are ads in schools, airport lounges, doctors offices, movie theaters, hospitals, gas stations, elevators, convenience stores, on the Internet, on fruit, on ATM's, on garbage cans and countless other places. There are ads on beach sand and restroom walls.

"I don't know if anything is sacred anymore," Mike Swanson, who directs ad placement for the ad agency Carmichael Lynch, told the Associated Press.

This assault intensifies virtually every day. With ad budgets skyrocketing, advertising techniques inevitably become more invasive and coercive. Advertisers are engaged in a relentless battle to claim every waking moment, and what one executive called, with chilling candor,mind share.


2009年2月13日 星期五

trellis, trellis arbor

trellis:格子式的


trellis: 格子式的


trellis arbor: 格子式的涼亭狀架棚

2007年9月14日 星期五

Miscellaneous-- LE with Matt

1. primary education system
secondary education system
post-secondary education system
2. ebonics...
n. (名詞 noun)
【語】由 ebony 和 phonics 拼綴而成, 黑人英語 (首創於 1973 年, 指一種源於西非, 豐富且具有語法一致性的美國黑人語言. 主要特徵包括動詞 to be 不變位, 如 I be joking, 詞尾輔音脫落, 如 hand 讀作 han 等)
3. alchemy 煉金
4. lean on the motorcycle a lot ???
5. ricers: 歧視中國人用的詞 (muffler??...haha)
6. 兇 hard, tough, bad-ass, fat-ass
7. What u say has truth to it.
8. cf emit and omit:

emit


釋義
同義字/反義字
變化形
KK: []DJ: []
vt. (及物動詞 transitive verb)
散發,放射;發出
The chimney emitted thick smoke into the air.
煙囪向空中散發出濃煙。
發表(意見等);發出聲音
John emitted a few curses.
約翰發出幾聲詛咒。
發行(紙幣等);投放


omit


釋義
同義字/反義字
變化形
KK: []DJ: []
vt. (及物動詞 transitive verb)
遺漏;省略;刪去[(+from)]
The typist omitted the last line of the letter.
打字員遺漏了信的最後一行字。
This part of the book may be omitted.
書的這一部分可以省略。
忽略不做;忘記[Y][+to-v][+v-ing]
He omitted reading the second page.
他忘了讀第二頁。
He omitted to explain why he had been late.
他沒有解釋他為什麼遲到。
9.
relic


釋義
同義字/反義字
變化形
KK: []DJ: []
n. (名詞 noun)
遺物;遺風,遺俗[C][(+of)]
This custom is a relic of ancient times.
這習俗乃是古代遺風。
紀念物[C][(+of)]
殘片;遺跡;廢墟[P]
【宗】聖骨;聖物[C]
【生】孑遺種[C]
【地】殘缺,殘遺地貌[C]
10. move it up/down (it=meeting: move the meeting up/move the meeting down)
put off the meeting
move the meeting back ?
11.
12.
13.
14.
15.

2007年9月12日 星期三

miscellaneous 2 : colloquial (possibly from Sex & City)

1. Is everyone in this city so flattering?
2. The more you eat, the more you toot... (toot 放屁)
3. nice catching up 很高興遇到你
4. wacko= crazy
5. Could be coincidence 只是巧合吧
6. exclusivity (n) 獨占 (ex-clu-sivity)
exclusive (a)
* mutually exculsive plans 互相衝突的計畫
be exclusive in thought and manner 思想和態度排他的
an exclusive agent 專屬特約店
7. killer application 殺手級應用
8. red-baiting 扣赤色份子帽子
9. pictorial (pic-torial) 有圖片的, 用圖表示的
* pictorial art 繪畫
* a pictorial puzzle 畫謎
* a pictorial record of this event
* pictorial magazines
*They had insisted on a full pictorial coverage of the events.
他們堅持要用圖片來報導這些事件。

11.
12. You could've just said no, but you went the extra mile. That was harsh.
13. headlight 車頭燈= tit = knockers (taboo, Brit.)
She gets great knockers
14. I was traumatized (trau-matized) by the whole thing.
15. Likewise= Me too.
16. You're just fixated on the outside appearance of people. (be fixated: 著迷,迷戀)
17. My mom's hilarious 我媽是樂天派
18. Ok, hypothetical situation 好, 讓我們來做個假設 (hypo-the-tical)
19. a tad: a little bit
* But she is a tad muscular
20. Someone meatier, not as skinny (meatier: from "meaty") 有肉的

Some English about Economics

1. endogenous variables 內生因素 (end0-genous)
exogenous variables 外生因素 (exo-genous)

Some English about Laws

1. the Congressional Budget 國會預算
2. Impoundment 保留
3. Budget Resolution 預算決議案
4. Appropriation 撥款
Appropriation Bills
5. Supplemental Appropriation 追加撥款
6. Reconciliation Bill 劃一法案

Bill 法案
Resolutoin 決議案

Vocab of "How to speak child fluently" 2

1. distortion 扭曲
2. emdowment 基金 (endowment policy 養老保險)
3. insurance policy (policy:保單)
4. shove 硬塞
5. scrunch 嘎ㄗ的響
* a 4*6 rug that has scrunched up under his feet
6. utter: to speak out, to address
* utter a cry of pain 發出痛苦叫聲
* utter one's sentiment 吐露自己情感
7. to be summed up..
8. meager 稀少的
9. clothes hamper 洗衣籃
10. front porch 前門的門廊 (porch...similar to portuguese "porta")
11. bind 綑綁
12. airborne (air-borne) 空運的 空中傳播的
13. twine 麻繩 (記法: 把兩個twin用twine 綁一起)
14. quiver 顫抖著
15. glided 鍍金的
16. endangered species
17. appliance 家電
18. slouch 無精打采的走
19. orthodontist/ orthodontics 牙齒矯正科
20. under warranty 附帶保固